What's become available due to Megainsight
Data collection and customer segmentation
Improve customer service quality
Target offers and prices
Branded mobile app for clients
Creation of a single place for storing and processing all client data, followed by deduplication and normalization. Convenient interface for forming target customer groups by consumption parameters for a task or hypothesis, depending on the needs of the company.
The ability to track key business metrics and their dynamics of changes for each target group of customers formed in the platform.
Transparent ROI analysis for each price coupon, which allows you to form a client group among those who used it / did not use it for further impact and increase the conversion to sale.
Providing gas station operators with recommendations on the goods that need to be offered to the client during his identification made it possible to standardize the client service within the entire network.
Flexible functionality for creating holding shares in the form of coupons that can be linked both to a specific group of clients and individually to each client, depending on recommendations from machine intelligence.
A completely updated mobile application that allows to conduct personal communication with the client and increase his brand loyalty through gamification and personal discounts.