Unified marketing doesn't work - customers want a personal approach
With the help of Megainsight we automated segmentation. Customers' cohorts are made automatically now and it takes minutes, not hours anymore
Megainsight system analyses not only separate customers (one can always buy the same items) but takes into consideration behavioral similarities of other customers to enhance promo campaigns further. These are very complex calculations that are performed based on machine learning algorithms and applied to predict customer's desires.
Then the system automatically checks conversions of promo campaigns and retrain itself to make each promo maximum relevant to each customer cohort. If some coupons remain non-demanded they disappear from the list of coupons and are replaced by others. As a result, the customer always receives up-to-date promos. This feature is very important because customers change their consumption behavior from time to time.