1. More communication channels!
In 2021, we conducted a study of the retail industry (it was attended by 300 people aged 18 to 55 from different cities with a population of 500 thousand inhabitants). One of the main insights that we managed to get is related to the sources of information from the store, which are most popular with the audience. 41% of respondents noted the mobile application, 27% - the official website, 25% - email newsletters, 7% - blogs/telegram channels and celebrity accounts on social networks. This means that for the most successful communication with potential buyers, you need to fully exist in the maximum number of online channels.